Standard - Brand, Illustration & Packaging Design
Standard takes a stripped-back, product-first approach to branding, celebrating fruit in its simplest form. Rather than competing with loud packaging or exaggerated flavour combinations, the identity focuses on one carefully chosen flavour at a time, using minimal design and restrained typography to let each flavour speak for itself.
The concept is built around the idea that simplicity can feel premium, creating a drink that appeals to design-conscious consumers looking for something more considered than a typical soft drink, particularly as more and more young people are opting for alcohol-free drinks during gatherings.
