GSA Brand Refinement
GSA (Global mobile Supplier's Association) is a telecoms association that acts as the voice of the global mobile ecosystem. Throughout 2026 I worked with them to refine their brand, assets, and deliverables.
Report Templates
I created a new report template for GSA with more visual flair and a stronger editorial feel, helping its research and insights stand out as a key source of information within the telecoms industry. The new layouts also make reports easier to navigate and digest, using pull quotes, highlighted statistics and clear content hierarchy to bring the most important information to the surface rather than leaving readers to search through dense blocks of text.
Brand Guidelines
As part of GSA’s wider brand development, I created a new set of brand guidelines to make the visual identity easier to apply consistently. Alongside the core brand elements, the guidelines include practical examples of layouts, imagery and applications to help keep communications cohesive across print and digital.
FWA Logo Refresh
The FWA Forum is a Special Interest Group under the GSA brand. Over the years the forum had gained a credibility that needed a logo that felt more considered and sleek. By making some changes to the hierarchy, proportions and typeface, the logo instantly felt more like a true brand mark. Instead of over-designing it into something unrecognisable, these subtle design choices all work together to make the logo feel complete.
Roller Banners
These roller banners were designed as flexible event materials that could be used across different industry events without relying on specific dates or campaigns. The messaging focuses on GSA’s role in industry advocacy, working groups, research and validated data, with a clear visual hierarchy designed to communicate the organisation quickly from a distance.
