GSA Brand Refinement
GSA (Global mobile Supplier's Association) is a not-for-profit organisation that acts as the voice of the global mobile ecosystem. I've worked with them to refine their brand systems, assets, and deliverables. These have included updated brand guidelines that align with their website, new print materials for conferences, and an updated InDesign template for reports.
FWA Logo Refresh
The FWA Forum is a Special Interest Group under the GSA brand. Over the years the forum had gained a credibility that needed a logo that felt more considered and sleek. By making some changes to the hierarchy, kerning and typeface, the logo instantly felt more like a true brand mark. Instead of over-designing it into something unrecognisable, these subtle design choices all work together to make the logo feel complete.
