Canopy Earth Fund - Brand Identity
Canopy Earth Fund is a fictional climate investment organisation connecting businesses and funders with local projects that create greener, more resilient communities.
For this concept, I developed a brand identity and visual communication system for an organisation that sits between funding and action, helping turn investment into tangible environmental and social impact. The project explores how a sustainability-focused brand can communicate complex ideas in a clear, engaging way, from its identity and impact reporting to its presence at industry events.
The project includes brand identity, an annual impact report, exhibition stand design and motion graphics, creating a cohesive experience across both physical and digital touchpoints.
